The Strategic Plan of Tourism of the province will mark the shares over the next four years.
The Strategic Plan of Tourism of the province of Jaen, a document driven by the regional delegation in collaboration with economic and social actors in the sector, will mark future actions and investments to make in tourism over the next four years.
So it has shown during his presentation, in which participated the vice president of Tourism, Local Development, Sustainability, Culture and Sports, Maria Velasco Sorrows, the delegate, Star Trek Gold, of Tourism, Trade and Sport, Antonia Olivares, president of Comercializadora Tourism Jaen, Pedro Antonio Garcia and Jose Maria Escobar, a representative of Deloitte, the company that prepared the document.
'It is exclusive to the booming tourism Jan has had the sector in the last ten years and the investments are doing and that will lead, Neopets Neopoints, to a series of supply and new products ", said Velasco also noted that aims to raise the competitiveness of the brand 'Jaen Paraiso Interior' with innovation.
The plan has been developed over six months, which has made an analysis of the current situation, a diagnosis and plan of action of the tourist sector. In its realization has been, aion kinah, invested 80,000 euros, which have been funded by the Provincial de Jaen, the Ministry of Tourism, Trade and Industry and Tourism Comercializadora de Jaen.
Through this report, seeks to influence the field of management, promotion and marketing, for which are ten lines of action and 24 programs. "The plan will be the roadmap of government and social partners, business and politicians to be followed during the next four years", emphasized Velasco.
In addition, it specified that raised new tourist products "like a volcano in the olive and olive oil, with a new club of the product, the creation of a five star hotel or support and try to get the Declaration of World Heritage Sites for Jaen Cathedral, along with what makes proposals for cycling, the creation of a golf course with 27 holes or activities in natural parks linked to language tourism, among others. "
In the field of promotion, the proceedings go through tip at work 'online' because the destinations are increasingly well known through the Internet, while the marketing is also intended to focus on this area, in addition to further pursue the 'fam trips' and support the creation of companies that market products and tourist experiences.
For his part, Pedro Antonio Garcia stressed that this is a very deep study of the commercial networks and commercial positioning of the different tourist products and companies. "For the business side of having hard data as we are, we're selling or the positioning is very important," he added. COMPETITIVENESS
The delegate of Tourism, Trade and Sport, Antonia Olivares, has indicated that the Strategic Plan of Tourism of the province of Jaen will serve the regional government for the planning of future investments and actions that are underway to refocus it to be a competitive destination. "If we are setting the course to hit full in the future of tourism in the province," he highlighted.
Finally, explained Maria Jose Escobarstages for the preparation of the document. In particular, after defining the necessary actions to complete and integrate investments planned by the various governments in improving the tourist offer Jaen, analysis was performed and diagnosis to see the strengths and weaknesses of the province.
In this regard, said that among the strengths of the province are the biodiversity, which is a tranquil, with natural and cultural resources and the high rate of tourist satisfaction have been taken into account in setting objectives and the above cited.
In addition, Deloitte's partner has insisted though that "at a delicate time from the economic viewpoint, Jaen is a wonderful thing and it has a very wide range, very rich and diverse, something that is not easy to find in the same territory and is a very positive face to attract new tourists in the future. "
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